Sunday, August 26, 2012

Musical Flashback: Hey Ya! by OutKast (2003)


Hey Ya! is a song released in 2003 by the hip hop duo OutKast, as part of their album Speakerboxxx/The Love Below. Written by Andre 2003, the song has been critically acclaimed, winning numerous awards such as Best Urban/Alternative Performance at the Grammy Awards in 2004 and earning the recognition of music critics around the world. 

The song, which is heavily influenced by both funk and rock music, has been named as one of the "Most successful songs of the 2000s" (where it ranked 20th), according to Billboard's Hot 100 Songs of the Decade list. The song also remained at the top of the ARIA Singles Chart for two weeks and remained at the top spot of the Billboard charts for nine weeks. 

The song has also been credited for helping boost Polaroid Corporation's camera sales, since one part of the song goes, "shake it like a Polaroid picture". OutKast had made an agreement with the company to hold Polaroid cameras on stage during certain performances. The company had also agreed to sponsor parties for the duo.

Similarly, the song's music video had also been very successful. Filmed over a two-day period, the song is an homage to The Beatles' guest appearance on The Ed Sullivan Show back in 1964. The music video topped the MTV Total Request Live countdown for 19 days, and won numerous awards such as Video of the Year, Best Special Effects, Best Art Direction, and Best Hip-Hop Video at the MTV Video Music Awards in 2004. 

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