Calling all students of Ateneo de Manila University, De La Salle University, University of the Philippines and University of Asia and the Pacific--do you think you have a fresh and exciting idea for an activation event for Close-Up toothpaste? Now is your chance to show it off, because you might just get a chance to win P100,000, have your idea implemented, and compete in the global competition in London in February 2013!
Currently on its first year, the Unilever Brandtastic Marketing Competition brings together students from these four universities where they will have to come up with an activation (event, live show, etc.) that will reinforce Close-Up's position as one of the country's leading toothpaste brands.
Interested students must form a team composed of three members. For the eliminations round, the groups must e-mail a 1-2 page paper on their proposed activation plan, along with the team photo that captures the theme "Making the Moment". Deadline of entries falls on two dates: September 12 (UA&P, ADMU, UP) and September 15 (DLSU). Seven finalists will be selected from each university by a panel of judges and will compete against each other. The top 2 finalists from each university will then compete in the inter-university finals. The winning team will win P100,000 and will qualify to compete in the global competition in London, to be held in February 2013.
This competition is a collaboration of Unilever, the UP Business Administration Council, and The DLSU College Government of Business. For more details, please do visit the official competition website at http://unileverbrandtastic.wix.com/close-up#! or the official Facebook page.
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