To promote the launch of a new high-quality channel called TNT in Belgium, a big red push button was randomly placed at an ordinary square at a sleepy town, with a sign that says "Push to add drama" written on it. Watch what happens as unsuspecting people (from young children to the elderly) satisfy their curiosity by pushing the red button and get a random sur[rise that they will never forget.
That's BRILLIANT marketing, right there. Whoever thought of this deserves a thumbs up.
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